Discover Your Coaching Niche
by Kaden James
You might be wondering to yourself what’s a niche or what’s my niche? Your niche is the area you want to focus on primarily as a coach. If you were an interior designer the niche would be the focal point that inspires all the other design elements. Using this analogy your niche is like a grand fireplace that is the focal point of the room, the objects adorning the mantle are like your coaching packages and the resources and tools you sell. The color palate, fabrics and textures are the way you present yourself online and in graphic design. The furniture and places to sit are how people will interact with you, online, in person, over the phone, etc. Your personality should be present in every bit of the space as you welcome people into your world. Those who resonate with you will want to be frequent guests and clients. To keep the door open, have an online presence that is always welcoming.
Your niche aka the focal point, is something you get to decide. This will be what area you want the core of your coaching to be. When we as life coaches don’t narrow down our niche and try to be everything to everyone we become diluted as a coach and aren’t as easily able to offer potent solutions and guidance. It’s like having your attention in too many places, we can become ineffective, appear scattered, and feel depleted because we end up doing things we aren’t good at or interested in.
To be an effective coach it’s important to know your strengths and areas of expertise. Often the clients we are able to help the most are ones who are going through something we may have overcome ourselves or who have similar passions and desires to our own.
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